Confectionery group Cloetta will eliminate up to 100 jobs across its European operations by the end of the year.
The move is part of the Sweden-based company’s plans to match its organisational structure with the new strategic priorities it announced in March to drive growth.
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The changes, affecting commercial and group-level jobs, are expected to yield annual savings of Skr60-70m ($72.4m-$84.5m), Cloetta said.
The Plopp chocolate bar maker anticipates the full financial impact of the move in the first quarter of 2026.
Cloetta said the proposed changes are subject to customary negotiations with union officials. It expects to provide further details by October.
As part of the changes, Cloetta’s management team will be streamlined from ten to nine members.
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By GlobalDataThe new team will include president and CEO Katarina Tell; Scandinavia & Travel Retail area president Ulrika Palm; CFO Frans Rydén; and an open position for COO.
Tell, who assumed the CEO role last April, said: “Cloetta is committed to continue to drive profitable growth and strengthening our market position through clear strategic priorities and a focused execution.
“The planned changes are an important step to ensure that Cloetta will become a more focused and efficient company with enhanced speed and agility.”
The company’s new strategic priorities, announced in March, outlined three priorities.
The first is to win with its so-called “super” brands. Cloetta is planning to focus across its core markets on ten selected brands to drive profitable growth through increased distribution and by continuing to take the brands into new categories.
The second is to grow beyond the group’s core markets with an increased focus on Germany and the UK as the European countries with the largest confectionery retail sales and the highest per capita consumption. Cloetta is also eyeing North America to build on demand for Swedish candy.
Its third strategic priority is to “excel in marketing and innovation” by accelerating new product development supported by “continued marketing effectiveness”.
To support these goals, Cloetta said it will improve its operating model through net revenue management, optimising its supply chain and establishing an effective operating structure, alongside selective M&A.
Cloetta also increased its long-term organic sales growth target to 3-4% per year, up from a previously announced goal of growth of 1-2%.
The group’s long-term adjusted EBIT margin target remains unchanged at 14%, with the addition the company is aiming to reach at least 12% by 2027.
In February, Cloetta indefinitely shelved plans for a new confectionery plant in the Netherlands after Tell put the investment on hold.
Cloetta sold its Nutisal roasted nuts label to Dutch peer The Monchy Food Company for around €5 to €6m ($5.4m – €6.5m) last June.
