Chinese food manufacturer American Lorain has signed a joint-venture agreement with Japanese chestnut retailer Hisaya.

American Lorain and Hisaya will hold 51% and 49% of the joint venture, respectively, the firms announced today (27 June), with a total initial share capital of RMB500,000 (US$77,000).

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The joint venture will be targeted towards the high-end premium chestnut market in China, leveraging American Lorain’s domestic branch office networks as well as Hisaya’s operation model in Japan.

The first set of kiosks are expected to be opened in Chengdu, Sichuan Province.

Hisaya currently operates around 50 retail kiosks in Japan.

“Hisaya is the most successful premium roast chestnut chain operator in Japan,” said American Lorain’s chairman and CEO, Si Chen.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“American Lorain started test production and sale of high-end premium roast chestnuts in 2010. Through this joint venture, we are able to further capitalise on Hisaya’s advanced operation model and quality control standards introduced from Japan.

“Meanwhile, the premium roast chestnut is aimed at the underdeveloped high-end chestnut consumption space, which I believe will be very helpful in defining and expanding this chestnut sub-market, and thus enhance the value-added and brand recognition for our chestnut products as a whole,” he added.