Upmarket chocolate maker Lindt & Spruengli has denied reports in China that it is looking to establish a manufacturing presence in the country.
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The Swiss firm told just-food it would focus on its strategy of serving major Chinese cities, including Shanghai and Beijing, from its distribution office in Hong Kong.
“We will take it step by step. We have no factory in China and we will just work with our distribution strategy,” a Lindt spokesperson said.
While the likes of Hershey have set up a manufacturing presence in China, consumers in the fast-growing market have yet to develop a taste for premium chocolate.
“The market does not really have a premium chocolate culture, a real chocolate tradition,” the spokesperson said. “We prefer to go in slowly and build up our brand recognition as a master of know-how in premium chocolate.”
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By GlobalDataLindt has a number of strong overseas markets, including France and the US, which drove a robust set of results for the first half of 2007.
The company will publish its full-year numbers on 22 January.
