Toronto Foods International
, the restaurant portfolio group founded in 1997, is eyeing large-scale expansion in the United Arab Emirates.Go deeper with GlobalData
Craig Wright, research and development manager at the group, said the company was aiming to make its mark on the “good food fast” market, thus avoiding the often negative connotations of much fastfood.
Toronto Foods has franchise rights to Kenny Rogers Roasters, Nathans, Miami Subs Grill and Arthur Treacher’s Fish and Chips and is looking to build on the success of its Kenny Rogers Roasters in Dubai by testing other formats.
Wright said the combination of healthy food offered by the company’s brands, with the growing popularity of eating out were auspicious indicators of its success.
Itself a master franchiser, Toronto Foods is seeking franchisees to take on branches. The company holds the franchise rights for the four concepts throughout the Gulf Cooperation Council.
“Right now we are doing market studies, and it looks like Bahrain and Qatar would be the first places we go to after the UAE,” said Wright.
