My Organic Baby, the baby food company owned by Vancouver-based alternative beverages group Clearly Canadian, has added an organic soy-based baby formula to its range.


The company said the new line will be the first nationally available, branded organic soy-based baby formula on the market. 


The product is to be launched at the forthcoming Canadian Health Food Association (CHFA) show which will be held in Toronto between from 6-9 September.


“Our new corporate theme, Clearly Canadian Brands: A Family of Healthy Choices, will be prominently displayed at the show,” said Clearly Canadian CEO Brent Lokash. 


“For the first time, we will be presenting our entire natural and healthy product lines: My Organic Baby food, natural and organic dried fruit and nuts, Clearly Canadian Natural Enhanced Waters and Clearly Canadian Sparkling Flavoured Waters.”

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