Canadian grocery retailer Loblaw is to drop its Loblaws and Zehrs brand names from its Real Canadian Superstores in Ontario.
Loblaw said the initial reason for using the brands on the first superstores were to make the transition easier, but the company has now decided to drop the names to enable the stores to operate in a more stand-alone fashion.
“We’ll be able to market these stores with their own (advertising) focusing more on general merchandise,” spokesman Geoff Wilson told Dow Jones News.
The Real Canadian Superstore format stores sell a wide variety of foods and general merchandise at discounted prices.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
![](/wp-content/themes/goodlife-wp-B2B/assets/images/company-profile-unit.png)
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData