Campbell Soup Co. has stopped selling a soup line developed to be brewed through Keurig home coffee machines in the US.
The company pulled the product from US stores last month after sales fell below expectations.
Go deeper with GlobalData
“The launch of Campbell’s Fresh Brewed Soup for the Keurig machine was initially enthusiastically received by retail customers, consumers and K-Cup fans. However, over time, the product has not performed to our expectations so we made the decision to discontinue it from stores in April,” a spokesperson for Campbell said. “We will continue to focus our innovation efforts on our core soup portfolio.”
Campbell first announced the launch of the K-Cup soup in September 2013. At the time, Campbell said US consumers were “snacking” more often and argued there was also an “increasing need for ultra-convenient options”.
However, it was to be two years before the product hit the market, with the soup rolling out last September.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
