Wal-Mart has launched a line of own-brand ‘healthy’ products in Brazil.
Go deeper with GlobalData
The ‘Feel Well’ includes five varieties; Feeling Well Light, Integral Feel Good, Feel Good Soya, Feel Good and Feel Good Organic Zero.
Feel Good Organic comprises products including fruit and vegetables grown free of pesticides and agrochemicals. The Feeling Well Light range includes products made low in calories such as lasagne, chicken ricotta and pizza.
Feeling Well Soya is a range of products containing roasted soybean and calcium. Feeling Well Integral are products “full of nutrients and flavour” and includes oats, cereals and muesli. Feel Good Zero is a range of “zero sugar, zero calorie” products.
The range will be available in Wal-Mart Stores, Hyper Bompreço, Bompreço, National, and Big Mercadorama outlets.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData“The new line reaches the shelf to meet an increasingly growing demand among Brazilians, who have a concern with the health and welfare,” said Julia Pettineo, director of own brand at Wal-Mart Brazil.
