The Brazilian subsidiary of Anglo-Dutch consumer goods conglomerate Unilever says pre-tax sales will rise by 10% this year.
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A 10% increase on 2001’s pre-tax turnover of R$7.7bn (US$2.8bn) would come thanks to product innovation and marketing efforts, commented chairman Vinicius Prianti. A further boost would come from the end to the country’s energy rationing crisis.
Last year saw a decline in sales of soap and washing powder, core products in the Unilever household and personal care portfolio. This was because Brazilians used their washing machines more sparingly and took fewer showers. Most water heating systems in Brazil are powered by electricity.
Last week Unilever officially opened a new manufacturing plant for Dove soap in Valinhos, in the state of Sao Paulo. Unilever has invested some R$33m in the plant, which will produce almost 12,000 tonnes of soap each year.
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