Brazil has moved closer to introducing front-of-pack nutrition labels on food products.

Anvisa, the country’s regulatory authority, has revealed the labelling system it has chosen and is calling for comments through public consultation, giving interested parties 45 days to respond.

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It is proposing the mandatory adoption of a labelling model for foods with high added sugar, saturated fat or sodium.

Anvisa’s preferred system is the image of a magnifying glass to indicate high contents of those ingredients and will be placed on the front of the label in the upper half of packaging.

Anvisa said in a statement: “One of the main objectives of the review of current Brazilian labelling standards is to facilitate consumer understanding of nutritional information. To this end, it is also part of the proposal to make nutrition data on labels more visible and legible, which will allow comparisons between products and reduce situations that generate misunderstanding. 

“The idea is also to expand the scope of nutritional information and improve the accuracy of the values declared by the industry.”

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Anvisa director Alessandra Bastos added: “We want to ensure the best information for citizens to decide what they will consume. That is why all the changes that have been made to the labelling proposal are intended to deliver to the Brazilian citizen very clearly what they need to know before consuming a product.”

The authority said the selection of ingredients highlighted is based on the health risk as they are related to the main chronic non-communicable diseases in Brazil, such as diabetes, cardiovascular disease and hypertension.