Bolton Group, the Italy-based consumer goods company that owns tuna brands including Rio Mare and Saupiquet, is to work with the WWF to make its sourcing of the fish more sustainable.
The WWF said it wanted to “improve the sustainability” of Bolton Group’s “business practices”, with a goal for the company to in eight years buy 100% of its tuna from fisheries certified by the UK-based Marine Stewardship Council or “robust” Fishery Improvement Projects “aimed at becoming eligible for MSC certification”.
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By GlobalDataThe campaign group added: “A similar commitment has also been made for other fish species in their supply chain such as salmon, “mackerel and sardines.”
Bolton Group will look to work with the WWF on “increasing transparency and traceability for consumers”, the WWF said.
The programme will take in “different countries and include all of the company production and brands”, it added.
Luciano Pirovano, the CSR and international marketing director at the FMCG group’s Bolton Alimentari division, said: “We are very proud of this partnership because it will allow us to implement our sustainable sourcing roadmap working side by side with WWF, one of the most credible, global environmental NGOs.”
Alfred Schumm, WWF director for fisheries, said: “This partnership provides a huge opportunity to influence the way seafood businesses operate and to affect positive change amongst global suppliers.”
