Spain-based Bollo Natural Fruit has acquired compatriot Cortijo Cuevas, specialising in fresh-cut fruit.
Bollo is backed by London-headquartered investor Fremman Capital and has purchased Cortijo Cuevas from Madrid-based Goros Investments for an undisclosed sum.
Go deeper with GlobalData
In a statement, Bollo said the acquisition of Granada-based Cortijo Cuevas “strengthens its leadership” in the premium fruit segment.
Bollo, which was set up in 2019, added that the deal aligns with “current consumer trends,” as demand for convenience and easy-to-consume products continues to rise.
The pre-prepared fruit category is gaining momentum as consumers increasingly prioritise convenience, health, and flavour in their daily diets, the owner of the Bollo and Bruñó brands explained, adding that the deal will bring pineapple into its portfolio for the first time.
Its existing range includes avocados, grapes, and oranges, supported by more than 10,000 hectares of owned and managed farmland, and a packaging capacity of 800,000 tones, according to the statement.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataBollo CEO Antonio Alarcón described the deal as a “key step” in the company’s growth strategy, calling Cortijo Cuevas a “natural fit.”
“We are confident that this integration will allow us to accelerate our growth and offer consumers added value through a segment in which, while mastery of raw materials is important, mastery of processes is equally important,” Alarcón added.
Bollo said that the deal marks the culmination of Cortijo Cuevas’s transformation since 2020 under the ownership of Goros. The acquired business owns the Nudefruit brand sold into local supermarkets.
The acquisition is expected to generate synergies that will “improve logistical efficiency, traceability” and enhance Bollo’s ability to adapt to the industry’s evolution.
Over time, Cortijo Cuevas has upgraded its operations, streamlined its supply chain, and reinforced its presence in the fresh-cut segment.
Cortijo Cuevas CEO Marcos Tarancón said that “joining a group of the size and reputation of Bollo Natural Fruit represents a great opportunity”.
