Mexico’s Grupo Bimbo has announced the launch of a sourdough-based bread range which uses “natural ingredients”.
The Rustik Bakery range will launch across Spain. It is available in three variants, Sourdough; Sourdough and Cereals; and Sourdough and Olives. The range is available in half-loaf formats.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Bimbo said the new range is made using a “traditional process based on the use of natural ingredients” including slow kneading and long fermentation.
“As a result, the bread acquires a spongy texture, great taste and appetising aroma. Moreover, this development helps to preserve the bread for longer,” a statement announcing the launch read.
The three varieties in the Rustik Bakery range are priced at between EUR1.79 and EUR1.89.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
