Nutritious snack maker Balance Bar is expanding its line up with the introduction of its new Balance bites line in the US.
The high-protein snack bites are GMO-free and gluten-free and are available in two flavours: chocolate and peanut butter. The range targets on-the-go snackers, Balance Bar said.
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"With 66% of consumers snacking to satisfy a craving and 44% snacking on-the-go, it's important to create products that deliver on flavour, nutrition and convenience," said Bradley Charron, SVP and general manager for Balance Bar. "Balance bites are a delicious, fresh addition to the category, answering consumer demand for a product that's nutritious and perfect for busy, on-the-go lifestyles."
