UK private-label group Bakkavor is to create more than 470 new jobs at two of its domestic production plants to meet demand for a range of deli products, ready meals and desserts.

In Nottinghamshire, Bakkavor Desserts Newark, which said it is Europe’s largest producer of fresh cream cakes, is looking to recruit an additional 370 employees to the site’s 1,700 workforce to meet demand for what is said was the UK’s “love for cakes”.

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Bakkavor said that “driven by the popularity of desserts such as fresh choux buns and trifles, the business is looking to introduce a new night shift and boost its current day shifts” at its Newark Industrial Estate site. The new positions will include manufacturing technicians and food handlers.

In Lincolnshire Freshcook, part of the Bakkavor group, is looking to recruit more than 100 new employees at its factory in Holbeach St Marks. 

Freshcook produces a wide range of chilled categories, ranging from high-end ready meals through to delicatessen products, for M&S. “Due to increased demand, the Holbeach business is looking to boost its current 600-strong staff team with new operative roles across day and night shifts as well as a number of management roles,” Bakkavor said.

Freshcook said it is “number one” supplier of products under Marks and Spencer’s Dine In own label and has supplied more than 30 million Dine In meals since the promotion was first introduced.

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Globally, Bakkavor employs more than 18,000 producing 5,000 freshly prepared products across 18 categories. Other major UK retailers supplied by Bakkavor include Tesco, Sainsbury’s, Waitrose, Asda and Morrisons, who sell Bakkavor products under their respective retailer brands. Bakkavor also has operations across Europe, the US and Asia.

Bakkavor indicated last month that it would “accelerate” its capital investment programme having booked higher earnings for the first quarter of the year.