Waterwheel Industries has re-launched its range of fine wafer crackers, Waterthins, with new packaging developed by design consultancy, CPd.

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The new look packaging design which has been applied across the range will be on shelf from 8 April in Coles supermarkets nationally.


Darrell Wilson, MD of Waterwheel Industries, commented: “Above all else our aim working with CPd has been to create new packaging for the Waterthins range that could not only convey the experience of consuming the product but could communicate Waterthin’s premium positioning.


“We are extremely pleased with the results.”


CPd’s Design Director, Nigel Beechey who worked on the project said: “Waterthins has maintained its reputation in the biscuits/cracker category since 1998.

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Waterthins plans to extend its distribution of the range by the end of the year.