Australian food company, The House of Winston, has launched a new snack GO Life in major supermarkets today [Monday], which will compete in the nutritious/convenience snacks market.
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The packaging was designed by visual communications consultancy CPd.
”We are very excited about GO Life ’s launch,” said Paul Owies, MD at The House of Winston said. “We worked closely with CPd to develop the GO Life name and a look and feel that could not only communicate the product’s values of freshness, quality and convenience but convey the brand’s promise.
“We recognised the need to give it a name that could reflect consumers’ demands for healthy, pre-prepared convenience foods.“
The House of Winston is supporting the launch of GO Life with a national public relations campaign, consumer street-sampling in Brisbane, Sydney and Melbourne and in-store demonstrations.
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