A new song has been written to help the Meat and Livestock Australia (MLA) market its red meat, after the previous bastardisation of the national anthem “Advance Australia Fair” received a barrage of complaints.
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MLA marketing general manager David Thomason explained that the new advertising theme will be based around the T-Rex song “I Love to Boogie”. Singing butchers will be trying the convince consumers of the benefits of red meat in the commercial.
To read about some of the complaints received by the MLA on just-food.com, click here.
https://www.just-food.com/news_detail.asp?art=47335
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