Australians are not eating enough of their national symbol, according to John Kelly, development officer of the Kangaroo Industry Association. A levy has been introduced, therefore, in a bid to increase domestic consumption of kangaroo, currently resting at around a third of the size of the export market.
This is the first time the A$200m kangaroo industry has worked together, and the levy of 3.5 cents for every kangaroo processed for human consumption, which began on 1 January, is a positive sign of maturity for the industry.
The Rural Industries Research and Development Corporation will collect the levy, expected to reach around A$40,000 during 2001, and an industry commission will then allocate funding to particular projects that safeguard or promote the consumption of kangaroo.
Kelly explained that “domestically we’ve had a 50 fold increase since about 1993,” but there is potential for improvement. “The export market has been going quite strongly for the last decade,” meanwhile, the biggest markets being France and Germany.
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By GlobalData