Two Australian egg producers, Snowdale Holdings and Pirovic Enterprises, face legal action over allegedly misleading claims the eggs they produce are free range.
The Australian Competition and Consumer Commission revealed it has initiated separate proceedings in the country’s Federal Court against the egg producers. The ACCC alleges through “words and images” each company made “false, misleading or deceptive” representations suggesting eggs labelled as “free range” were produced by hens that could move about freely on an “open range”.
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However, the ACCC suggests the sticking density of the barns the hens were housed in, conditions of outdoor ranges and the manor in which hens were trained in the barns meant the birds did not have freedom of movement.
“The ACCC does not have a role in determining whether particular farming practices are appropriate and the ACCC is not debating the merits of cage, barn or free range systems,” ACCC chairman Rod Sims said.
“The ACCC’s concern is simply to ensure that the labelling of eggs accurately reflect the particular farming practices of the producer and the expectations of a consumer making purchasing choices based on those representations.”
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