The latest Roy Morgan Supermarket Satisfaction Report reveals Aldi still on top in the customer satisfaction stakes, with 91.4% surveyed as satisfied, despite a slight downturn from last month.
Coles was the only supermarket to show improvement in the January survey, with IGA taking the biggest hit, dropping nearly 2% to 85% from December.
Go deeper with GlobalData
Roy Morgan Industry Communications Director Norman Morris commented on the result.
“The three major supermarkets, Coles, Woolworths and IGA, have been jostling for second position over the second half of 2009 in satisfying more of their customers. In January Coles moved up to be in second place to Aldi, but is only marginally ahead of IGA and Woolworths.
“Aldi, who had been consistently gaining in satisfaction over the previous three months, dropped marginally. This in part was from a poor performance in satisfaction with the general merchandise section, an area which had been strongly linked to their overall satisfaction performance.
“It will be interesting to see how the very public campaign on price and value currently under way will affect this order, and whether Coles can maintain or increase this recent achievement.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataAustralian Food News is Australia’s leading resource for the food industry, delivering daily news from the grocery, retail and hospitality sectors to 40,000 professionals each month. http://www.ausfoodnews.com.au/
