Coca-Cola Co. has decided to enter the flavoured milk market in Australia with the launch of a coffee-flavoured line called Barista Bros.
Two products – Iced Coffee and Double Strength Iced Coffee – will be rolled out across “major channels” in Queensland this month and nationally “soon after”, the company said.
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“We have seen large growth in the flavoured milk category and are excited to make an impact at launch with our first national foray into the category in Australia,” Barista Bros marketing manager Karen Kresner said.
In February, Coca-Cola Co. announced plans to enter India’s dairy sector with a milkshake extension of its popular Maaza Mango juice brand.
