Aunt Bessie’s, part of the UK’s William Jackson Food Group, is launching a new selection of ice creams inspired by some of the brand’s range of desserts that are based on traditional British puddings.

The ice creams come in three flavours – Lemon Meringue Pie, Rhubarb Crumble and Jam Roly Poly & Custard. All come in 900ml packs with an MRRSP of GBP3 and will be launched exclusively with Morrisons on 25 July.

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The Rhubarb Crumble combines crunchy pieces of crumble with rhubarb, finished off with a drizzle of tangy rhubarb sauce. The Jam Roly Poly mixes soft pieces of sponge with a fruity raspberry sauce and custard-flavoured ice cream, while the Lemon Meringue Pie combines crunchy pieces of meringue and shortbread with a drizzle of lemon curd sauce.

Aunt Bessie’s marketing manager Andrew Wade said: “Shoppers buy Aunt Bessie’s because they trust the brand and enjoy shopping across our range, whether it’s veg, potatoes, desserts or Yorkshire puddings – adding ice cream inspired by traditional British puddings felt like a natural next step for us.”

The launch follows Aunt Bessie’s announcement that it is expanding its range of Yorkshire puddings – a staple ingredient of traditional roast dinners in the UK – from the freezer into the chilled category.

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