William Jackson Food Group is taking its frozen food brand Aunt Bessie’s into the cake aisle.
The UK company is launching nine cakes and pastries in a licencing agreement with bakery group Bright Blue Foods.
The cake range features tarts, loaf cakes and sharing cakes and will launch in Tesco from May.
The tarts have an RSP of GBP1.25 (US$1.93); the loaf cakes GBP1.50 and the sharing cakes GBP2.30.
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