William Jackson Food Group is taking its frozen food brand Aunt Bessie’s into the cake aisle.
The UK company is launching nine cakes and pastries in a licencing agreement with bakery group Bright Blue Foods.
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The cake range features tarts, loaf cakes and sharing cakes and will launch in Tesco from May.
The tarts have an RSP of GBP1.25 (US$1.93); the loaf cakes GBP1.50 and the sharing cakes GBP2.30.
