Post Holdings-owned Attune Foods is launching a new range of cereals – Supergrains – under its Peace Cereal brand.
The company said the line is made with "trending" ingredients and the range includes quinoa chia crunch and maple buckwheat hemp varieties.
The range is USDA-certified organic, non-GMO verified and low in sugar. Quinoa chia crunch contains 7 grams of protein and 5 grams of fibre while maple buckwheat hemp has 7 grams of protein and 4 grams of fibre.
Peace Cereal Supergrains are available throughout the US at stores including Fresh Market, Whole Foods and Sprouts for retail prices of $3.99 – 4.99.
