Asda has launched a frozen fish in sauce range in “first-to-market” packaging that allows the fish to be oven cooked or microwaved while still in its pouch.

The packaging was produced by TCL and took 12 months to develop. It is suitable for microwave and conventional oven cooking up to 200°C. The pouch can also be stored as frozen.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Markus Jarvstrom, technical director at TCL, said: “This is a technically complex and innovative product that we expect to transform how certain foods are packed. This new product offers a real alternative for products such as sauces, ready meals and soups currently sold in rigid plastic and glass packs. It reduces packaging and waste and is recyclable at appropriate facilities.” 

just-food understands Asda is targeting a “wide consumer base” presenting the pouches in single serve offerings as it allows consumers to utilise them during lunch or as snacks or main meals.