Bragg Live Food Products, a US-based apple cider vinegar manufacturer, is reportedly exploring a sale that could value the business at $500m, including debt.
News agency Reuters, quoting “people familiar with the matter” reported today (19 June) California-based Bragg has hired Bank of America to help it find potential buyers, which may include private-equity firms.
Go deeper with GlobalData
Founded in 1912 by Paul Bragg, the company also manufactures salad dressings, seasoning blends, olive oil, beverages and other food ingredients.
It is perhaps best known for its apple cider vinegar. The company’s board comprises medical doctors, nutritionists and scientists. which counts singer Katy Perry and actor Orlando Bloom among its investors,
Bragg stayed in the family until 2019 when it was sold to a group of investors led by Swander Pace Capital and also including Dragoneer Investment Group and Pressed Juicery founder Hayden Slater, as well as the I Kissed a Girl singer Perry and Pirates of the Caribbean actor Bloom.
Bragg’s products are sold through supermarkets, e-commerce retailers and natural food stores in the US and in other countries, including the UK.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataJust Food contacted Bragg, Swander Pace and Bank of America, seeking their comments on the Reuters story.
A spokesperson for Swander Pace said they would not be providing any comment.
