Associated British Foods has launched a range of sandwich thins in Australia under its Tip Top bread brand.
ABF said the pre-sliced thins are available in original, wholemeal, and lightly seeded varieties.
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Tip Top senior brand manager Susan Tahmasian said the new range was developed “in response to growing consumer demand for lighter lunchtime fare and greater variety”.
Tahmasian added: “Sandwiches will always be Australia’s go-to lunch option, but there are occasions where we want to experiment or enjoy something different. The are also a smart choice for people who love the texture and appearance of bread but want a softer, lighter lunch.”
The new product was rolled out on 1 May in all major supermarkets in Australia with an RRP of AUD3.50 (US$2.59).
