The narrowing of the price gaps between brands and own label was a key trend to emerge in the data on the just-food international basket for the fourth quarter of 2012.
| CATEGORY | TYPICAL PACK SIZE | PACK TYPE |
|---|---|---|
| Cereals | 500g | Single Medium Box |
| Rice | 500g | Single Packet |
| Canned tuna fish | 185g | Single Can |
| Ambient wet soup | 400g | Single Can |
| Ambient Mayonnaise | 400g | Single Jar |
| Frozen Pizza | 400g | Single Average Size Pizza |
| Frozen Burger | 224g | 4 Pack |
| Yoghurts | 500g | 4 Pack |
| Margarine | 250g | Single Tub |
| Butter | 250g | Single Packet |
| Wet cat food | 400g | Single Can |
| Milk – Ambient | 568ml | One Pint |
| Beer | 440ml | Single Can |
| Fruit juices – Ambient | 1000ml | Single Carton |
| Energy drinks | 250ml | Single Can |
| Tea bags | 500ml | 160ct Packet |
| Colas | 1320ml | 4 cans |
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The cost of just-food’s basket increased year-on-year in Q4 2012 in five of the eight markets measured.
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The US was the only market in which the price of a basket filled only with private-label goods fell in the last quarter of 2012
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The US and the Netherlands were the only markets where the price gap between brands and own label increased in the last three months of the year
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A mixed picture on promotions. Four of the seven markets (Greece is not included in this data) saw promotional intensity increase
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Click here for analysis of the figures from SymphonyIRI’s Jacques Dupré.
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