In association with IRI, the just-food international basket shows the cost of a typical range of goods in eight markets every quarter. The data also outlines trends in branded and private-label pricing, as well as the volume sold on promotion. The latest set of numbers shows data for the second quarter of 2014.
Martin Wood, head of strategic insight for retail at IRI, analysis the figures in an exclusive column here.
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| CATEGORY | TYPICAL PACK SIZE | PACK TYPE |
|---|---|---|
| Cereals | 500g | Single Medium Box |
| Rice | 500g | Single Packet |
| Canned tuna fish | 185g | Single Can |
| Ambient wet soup | 400g | Single Can |
| Ambient mayonnaise | 400g | Single Jar |
| Frozen pizza | 400g | Single Average Size Pizza |
| Frozen burger | 224g | 4 Pack |
| Yoghurts | 500g | 4 Pack |
| Margarine | 250g | Single Tub |
| Butter | 250g | Single Packet |
| Wet cat food | 400g | Single Can |
| Milk – ambient | 568ml | One Pint |
| Beer | 440ml | Single Can |
| Fruit juices – ambient | 1000ml | Single Carton |
| Energy drinks | 250ml | Single Can |
| Tea bags | 500ml | 160ct Packet |
| Colas | 1320ml | 4 cans |
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The cost of a typical basket has risen in six of the eight focus markets. Greece and Spain are the exceptions, an indication of the challenging economic conditions that persist in the two countries.
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This graph shows the cost of the just-food basket if, one, comprising only brands (shown by the light blue bars) and, two, if made up only of private-label lines (the dark blue bars). Only in Germany would the price of an own-label basket have fallen, suggesting at the moves retailers have made across markets to increase private-label prices.
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The gap between the price of brands and of own-label continued to shrink in the second quarter of the year, the data shows. More branded products are being bought on promotion, pushing down the average price of brands towards retailers’ private label. The exception is Germany.
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The level of food sold on deal rose in every market in the second quarter, including the notoriously promo-heavy UK. Only in the Netherlands did the level fall year-on-year. Greece is not included in this chart due to challenges compiling this data.
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By GlobalData—
The data for the first quarter of 2014 can be found here, with IRI’s analysis of those numbers here.
