October 2007 management briefing
The online grocery retail sector may still be characterised as a niche in the market, accounting for at most 2-3% of total UK grocery sales, but it is showing strong growth, as consumers increasingly take to the idea of shopping online for food, and the country’s largest supermarket chains enhance their online operations. In this month’s briefing we look at market growth and market shares in this sector, the importance of online presence, key facilitators for growth, innovation and development and outlook for the future. We also provide company profiles for Tesco, Sainsbury’s, Ocado/Waitrose and Asda.
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