October 2006 management briefing
The whole and natural market is growing fast, and is prompting considerable attention
from manufacturers and retailers, not only in terms of new product development
but also from a branding and marketing perspective. Brands are using more natural
and whole ingredients and flavours to push healthier products into the mainstream,
while also making their products seem more appetising. In this briefing, just-food
first assesses the drivers behind the whole and natural market, and includes comment
from leading whole and natural companies and experts, and then predicts the future
of the sector to 2012.
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