May 2004 management briefing
The sands, definitions and ground rules of low-carbohydrate dieting are shifting, bringing both good and bad news for the food industry. The self-styled Atkins Revolution is shifting a gear, transforming itself from a quick fix weight loss fad loudly condemned by many as no more than a bandwagon, to a more sustainable, long term health conscious lifestyle. This briefing addresses the key issues affecting low-carb diets.
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