Yogurt inflation in Qatar stood at -10.050% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 210 yogurt SKUs from companies such as Baladna, Raw’a and Mazzraty that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Family offered lowest prices of the total SKUs within the yogurt category from April through June 2024, followed by Carrefour Qatar and Getit. According to the analysis, the price range of $5 and below was the most competitive, with 199 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Family had greatest share of lowest prices for individual SKUs in yogurt in Qatar in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed full fat; fresh and full fat as the most popular (by number of SKUs) yogurt variants. These were priced 19.79% higher than the average price of a yogurt SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Family, Carrefour Qatar, Getit, Lulu-Qatar and PANDA QATAR. According to the analysis, Getit had the lowest average unit price, while the retailer with the widest product assortment was Family.
The report brings attention to the intricate pricing dynamics within the yogurt market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Family, Carrefour Qatar and Getit stood out as prominent e-retailers, providing competitive pricing for a substantial number of yogurt SKUs. However, to comprehensively grasp yogurt market in Qatar, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Qatar yogurt market, buy the report here.
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