Wet cooking sauces inflation in Germany stood at -5.880% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 22 wet cooking sauces SKUs from companies such as Alnatura, Barilla and Edeka that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that EDEKA 24 offered lowest prices of the total SKUs within the wet cooking sauces category from April through June 2024, followed by Rossmann and Alnatura. According to the analysis, the price range of $5 and below was the most competitive, with 22 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, EDEKA 24 had greatest share of lowest prices for individual SKUs in wet cooking sauces in Germany in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed organic; mango and curry sauce as the most popular (by number of SKUs) wet cooking sauces variants. These were priced 23.48% lower than the average price of a wet cooking sauces SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were EDEKA 24, Rossmann, Alnatura, NULL and NULL. According to the analysis, Rossmann had the lowest average unit price, while the retailer with the widest product assortment was EDEKA 24.
The report brings attention to the intricate pricing dynamics within the wet cooking sauces market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, EDEKA 24, Rossmann and Alnatura stood out as prominent e-retailers, providing competitive pricing for a substantial number of wet cooking sauces SKUs. However, to comprehensively grasp wet cooking sauces market in Germany, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Germany wet cooking sauces market, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.