Sugar confectionery inflation in Japan stood at -23.400% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 269 sugar confectionery SKUs from companies such as Marks & Spencer, Rowntree’s and Trebor that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Amazon Japan offered lowest prices of the total SKUs within the sugar confectionery category from April through June 2024, followed by The Flying Pig and Costco Japan. According to the analysis, the price range of $5 and $10 was the most competitive, with 73 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Amazon Japan had greatest share of lowest prices for individual SKUs in sugar confectionery in Japan in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed fresh mint and fruit pastilles as the most popular (by number of SKUs) sugar confectionery variants. These were priced 0.39% lower than the average price of a sugar confectionery SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Amazon Japan, The Flying Pig, Costco Japan, Seiyu and Zenplus. According to the analysis, Seiyu had the lowest average unit price, while the retailer with the widest product assortment was Amazon Japan.
The report brings attention to the intricate pricing dynamics within the sugar confectionery market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Amazon Japan, The Flying Pig and Costco Japan stood out as prominent e-retailers, providing competitive pricing for a substantial number of sugar confectionery SKUs. However, to comprehensively grasp sugar confectionery market in Japan, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Japan sugar confectionery market, buy the report here.
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