Savory & deli foods inflation in the UK stood at 0.090% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 415 savory & deli foods SKUs from companies such as Tesco, ASDA Extra Special and Ginsters that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Tesco offered the lowest prices of the total SKUs within the savory & deli foods category from April through June 2023, followed by ASDA and Ocado. According to the analysis, the price range of $5 and below was the most competitive, with 335 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Tesco had the greatest share of lowest prices for individual SKUs in savory & deli foods in the UK in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for savory & deli foods category by the retailers tracked by GlobalData. Among variants, the tracker revealed kidney & steak; pie and vegetable; samosa as the most popular (by number of SKUs) savory & deli foods variants. These were priced 12.27% higher than the average price of a savory & deli foods SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Tesco, ASDA, Ocado, Bestway and Morrisons. According to the analysis, Holland And Barrett had the lowest average unit price, while the retailer with the widest product assortment was Tesco.
The report brings attention to the intricate pricing dynamics within the savory & deli foods market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Tesco, ASDA and Ocado stood out as prominent e-retailers, providing competitive pricing for a substantial number of savory & deli foods SKUs. However, to comprehensively grasp the savory & deli foods market in the UK, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the UK's savory & deli foods market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
