Savory & deli foods inflation in South Africa stood at -0.190% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 86 savory & deli foods SKUs from companies such as Woolworths, Pnp and Woolworths Food that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Woolworths-South Africa offered lowest prices of the total SKUs within the savory & deli foods category from October through December 2023, followed by Pick n Pay and . According to the analysis, the price range of $5 and below was the most competitive, with 65 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Woolworths-South Africa had greatest share of lowest prices for individual SKUs in savory & deli foods in South Africa in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for savory & deli foods category by the retailers tracked by GlobalData. Among variants, the tracker revealed ham; sandwich; slices and liver as the most popular (by number of SKUs) savory & deli foods variants. These were priced 23.74% lower than the average price of a savory & deli foods SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Woolworths-South Africa, Pick n Pay, , and . According to the analysis, Pick n Pay had the lowest average unit price, while the retailer with the widest product assortment was Woolworths-South Africa.
The report brings attention to the intricate pricing dynamics within the savory & deli foods market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Woolworths-South Africa, Pick n Pay and stood out as prominent e-retailers, providing competitive pricing for a substantial number of savory & deli foods SKUs. However, to comprehensively grasp savory & deli foods market in South Africa, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the South Africa savory & deli foods market, buy the report here.
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