Savory & deli foods inflation in Italy stood at 15.270% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 132 savory & deli foods SKUs from companies such as Terre d’italia, Rio Mare and Golfera that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Carrefour Italia offered lowest prices of the total SKUs within the savory & deli foods category from April through June 2024, followed by Supermarket Italy and Etailian Food. According to the analysis, the price range of $5 and below was the most competitive, with 51 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Carrefour Italia had greatest share of lowest prices for individual SKUs in savory & deli foods in Italy in Q2 2024.
Analysis of the quarterly price data showed that Supermarket Italy offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed italian; guanciale and 18 months aged; black label; parma ham as the most popular (by number of SKUs) savory & deli foods variants. These were priced 9.12% lower than the average price of a savory & deli foods SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Carrefour Italia, Supermarket Italy, Etailian Food, NULL and NULL. According to the analysis, Carrefour Italia had the lowest average unit price, while the retailer with the widest product assortment was Carrefour Italia.
The report brings attention to the intricate pricing dynamics within the savory & deli foods market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Carrefour Italia, Supermarket Italy and Etailian Food stood out as prominent e-retailers, providing competitive pricing for a substantial number of savory & deli foods SKUs. However, to comprehensively grasp savory & deli foods market in Italy, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Italy savory & deli foods market, buy the report here.
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