Savory biscuits inflation in China stood at -35.130% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 118 savory biscuits SKUs from companies such as Hwa Yuan Foods, Bestore and Fratelli Laurieri that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Epermarket offered lowest prices of the total SKUs within the savory biscuits category from April through June 2024, followed by RT-MART and Gome. According to the analysis, the price range of $5 and below was the most competitive, with 111 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Epermarket had greatest share of lowest prices for individual SKUs in savory biscuits in China in Q2 2024.
Analysis of the quarterly price data showed that RT-MART offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed assorted; baked steamed bun; slices and seaweed; pancake crisps as the most popular (by number of SKUs) savory biscuits variants. These were priced 42.8% higher than the average price of a savory biscuits SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Epermarket, RT-MART, Gome, QX-era and GZ Grocery. According to the analysis, GZ Grocery had the lowest average unit price, while the retailer with the widest product assortment was Epermarket.
The report brings attention to the intricate pricing dynamics within the savory biscuits market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Epermarket, RT-MART and Gome stood out as prominent e-retailers, providing competitive pricing for a substantial number of savory biscuits SKUs. However, to comprehensively grasp savory biscuits market in China, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the China savory biscuits market, buy the report here.
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