Processed snacks inflation in India stood at -37.680% in Q4 2024, according to GlobalDatas report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2024, GlobalData monitored the pricing of 186 processed snacks SKUs from companies such as Cornitos, Home D’Elite and Bingo that were sold by e-retailers. Buy the report here.
Smarter leaders trust GlobalData
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalDatas pricing analysis reveals that Lulu-India offered lowest prices of the total SKUs within the processed snacks category from October through December 2024, followed by Natures Basket and Big Basket. According to the analysis, the price range of $5 and below was the most competitive, with 177 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Lulu-India had greatest share of lowest prices for individual SKUs in processed snacks in India in Q4 2024.
Analysis of the quarterly price data showed that no discounts were offered for processed snacks category by the retailers tracked by GlobalData. Among variants, the tracker revealed nacho cheese and banana chip as the most popular (by number of SKUs) processed snacks variants. These were priced 37.73% lower than the average price of a processed snacks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Lulu-India, Natures Basket, Big Basket, and . According to the analysis, Lulu-India had the lowest average unit price, while the retailer with the widest product assortment was Lulu-India.
The report brings attention to the intricate pricing dynamics within the processed snacks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Lulu-India, Natures Basket and Big Basket stood out as prominent e-retailers, providing competitive pricing for a substantial number of processed snacks SKUs. However, to comprehensively grasp processed snacks market in India, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the India processed snacks market, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
