Potato chips inflation in Germany stood at 3.880% in Q4 2024, according to GlobalDatas report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2024, GlobalData monitored the pricing of 9 potato chips SKUs from companies such as Funny-frisch and Alnatura that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalDatas pricing analysis reveals that Alnatura offered lowest prices of the total SKUs within the potato chips category from October through December 2024, followed by Kaufland and Aldi. According to the analysis, the price range of $5 and below was the most competitive, with 8 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Alnatura had greatest share of lowest prices for individual SKUs in potato chips in Germany in Q4 2024.
Analysis of the quarterly price data showed that no discounts were offered for potato chips category by the retailers tracked by GlobalData. Among variants, the tracker revealed sea salt and hungarian as the most popular (by number of SKUs) potato chips variants. These were priced 5.58% higher than the average price of a potato chips SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Alnatura, Kaufland, Aldi, and . According to the analysis, Aldi had the lowest average unit price, while the retailer with the widest product assortment was Alnatura.
The report brings attention to the intricate pricing dynamics within the potato chips market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Alnatura, Kaufland and Aldi stood out as prominent e-retailers, providing competitive pricing for a substantial number of potato chips SKUs. However, to comprehensively grasp potato chips market in Germany, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Germany potato chips market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
