Potato chips inflation in China stood at 0.330% in Q3 2024, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q3 2024, GlobalData monitored the pricing of 54 potato chips SKUs from companies such as Lay’s, Pringles and Orion that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Epermarket offered lowest prices of the total SKUs within the potato chips category from July through September 2024, followed by Gome and GZ Grocery. According to the analysis, the price range of $5 and below was the most competitive, with 50 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Epermarket had greatest share of lowest prices for individual SKUs in potato chips in China in Q3 2024.
Analysis of the quarterly price data showed that Epermarket offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed cucumber and original as the most popular (by number of SKUs) potato chips variants. These were priced 39.79% lower than the average price of a potato chips SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Epermarket, Gome, GZ Grocery, QX-era and . According to the analysis, QX-era had the lowest average unit price, while the retailer with the widest product assortment was Epermarket.
The report brings attention to the intricate pricing dynamics within the potato chips market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Epermarket, Gome and GZ Grocery stood out as prominent e-retailers, providing competitive pricing for a substantial number of potato chips SKUs. However, to comprehensively grasp potato chips market in China, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the China potato chips market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
