Popcorn inflation in India stood at -0.370% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 14 popcorn SKUs from companies such as Act II, American Garden and 4700BC that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Lulu-India offered lowest prices of the total SKUs within the popcorn category from April through June 2024, followed by Natures Basket and Big Basket. According to the analysis, the price range of $5 and below was the most competitive, with 14 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Lulu-India had greatest share of lowest prices for individual SKUs in popcorn in India in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed butter and butter delite as the most popular (by number of SKUs) popcorn variants. These were priced 49.81% higher than the average price of a popcorn SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Lulu-India, Natures Basket, Big Basket, NULL and NULL. According to the analysis, Lulu-India had the lowest average unit price, while the retailer with the widest product assortment was Lulu-India.
The report brings attention to the intricate pricing dynamics within the popcorn market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Lulu-India, Natures Basket and Big Basket stood out as prominent e-retailers, providing competitive pricing for a substantial number of popcorn SKUs. However, to comprehensively grasp popcorn market in India, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the India popcorn market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
