Packaged water inflation in Australia stood at -11.970% in Q3 2024, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q3 2024, GlobalData monitored the pricing of 56 packaged water SKUs from companies such as San Pellegrino, Spar and Mount Franklin that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Spar Australia offered lowest prices of the total SKUs within the packaged water category from July through September 2024, followed by Harris Farm and Copper And Oak. According to the analysis, the price range of $5 and below was the most competitive, with 43 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Spar Australia had greatest share of lowest prices for individual SKUs in packaged water in Australia in Q3 2024.
Analysis of the quarterly price data showed that no discounts were offered for packaged water category by the retailers tracked by GlobalData. Among variants, the tracker revealed spring water and still water as the most popular (by number of SKUs) packaged water variants. These were priced 67.26% lower than the average price of a packaged water SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Spar Australia, Harris Farm, Copper And Oak, and . According to the analysis, Spar Australia had the lowest average unit price, while the retailer with the widest product assortment was Spar Australia.
The report brings attention to the intricate pricing dynamics within the packaged water market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Spar Australia, Harris Farm and Copper And Oak stood out as prominent e-retailers, providing competitive pricing for a substantial number of packaged water SKUs. However, to comprehensively grasp packaged water market in Australia, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Australia packaged water market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
