Oils and fats inflation in Saudi Arabia stood at 0.020% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 266 oils and fats SKUs from companies such as Afia, Mazola and Al Arabi that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Carrefour offered the lowest prices of the total SKUs within the oils and fats category from April through June 2023, followed by Danube and Baqalah. According to the analysis, the price range of $5 and $10 was the most competitive, with 108 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Carrefour had the greatest share of lowest prices for individual SKUs in oils and fats in Saudi Arabia in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for oils and fats category by the retailers tracked by GlobalData. Among variants, the tracker revealed extra virgin; olive and sunflower as the most popular (by number of SKUs) oils and fats variants. These were priced 21.31% higher than the average price of a oils and fats SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Carrefour, Danube, Baqalah, Othaim Markets and Souq-Saudi Arabia. According to the analysis, Souq-Saudi Arabia had the lowest average unit price, while the retailer with the widest product assortment was Carrefour.
The report brings attention to the intricate pricing dynamics within the oils and fats market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Carrefour, Danube and Baqalah stood out as prominent e-retailers, providing competitive pricing for a substantial number of oils and fats SKUs. However, to comprehensively grasp the oils and fats market in Saudi Arabia, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Saudi Arabia's oils and fats market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
