Hot coffee inflation in Italy stood at 0.620% in Q3 2024, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q3 2024, GlobalData monitored the pricing of 76 hot coffee SKUs from companies such as Lavazza, Saquella and Kimbo that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Supermarket Italy offered lowest prices of the total SKUs within the hot coffee category from July through September 2024, followed by Etailian Food and Carrefour Italia. According to the analysis, the price range of $5 and $10 was the most competitive, with 50 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Supermarket Italy had greatest share of lowest prices for individual SKUs in hot coffee in Italy in Q3 2024.
Analysis of the quarterly price data showed that Supermarket Italy offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed espresso; ground and espresso; instant as the most popular (by number of SKUs) hot coffee variants. These were priced 31.51% lower than the average price of a hot coffee SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Supermarket Italy, Etailian Food, Carrefour Italia, and . According to the analysis, Carrefour Italia had the lowest average unit price, while the retailer with the widest product assortment was Supermarket Italy.
The report brings attention to the intricate pricing dynamics within the hot coffee market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Supermarket Italy, Etailian Food and Carrefour Italia stood out as prominent e-retailers, providing competitive pricing for a substantial number of hot coffee SKUs. However, to comprehensively grasp hot coffee market in Italy, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Italy hot coffee market, buy the report here.
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