Fish & seafood inflation in Japan stood at -2.980% in Q4 2024, according to GlobalDatas report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2024, GlobalData monitored the pricing of 36 fish & seafood SKUs from companies such as Kirkland Signature, Maruha Nichiro and Parmentier that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalDatas pricing analysis reveals that The Flying Pig offered lowest prices of the total SKUs within the fish & seafood category from October through December 2024, followed by Amazon Japan and Seiyu. According to the analysis, the price range of $5 and below was the most competitive, with 11 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, The Flying Pig had greatest share of lowest prices for individual SKUs in fish & seafood in Japan in Q4 2024.
Analysis of the quarterly price data showed that no discounts were offered for fish & seafood category by the retailers tracked by GlobalData. Among variants, the tracker revealed assorted and anchovy; fillets as the most popular (by number of SKUs) fish & seafood variants. These were priced 7.3% lower than the average price of a fish & seafood SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were The Flying Pig, Amazon Japan, Seiyu, Costco Japan and Asia Superstore. According to the analysis, Seiyu had the lowest average unit price, while the retailer with the widest product assortment was The Flying Pig.
The report brings attention to the intricate pricing dynamics within the fish & seafood market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, The Flying Pig, Amazon Japan and Seiyu stood out as prominent e-retailers, providing competitive pricing for a substantial number of fish & seafood SKUs. However, to comprehensively grasp fish & seafood market in Japan, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Japan fish & seafood market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
