Fish & seafood inflation in France stood at 10.200% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 253 fish & seafood SKUs from companies such as La Belle Vie, Magasin U and PHARE D’ECKMUHL that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that la Belle Vie offered lowest prices of the total SKUs within the fish & seafood category from April through June 2024, followed by Greenwiz and Annachi. According to the analysis, the price range of $5 and below was the most competitive, with 163 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, la Belle Vie had greatest share of lowest prices for individual SKUs in fish & seafood in France in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed plain; whole tuna and olive oil; tuna fillet as the most popular (by number of SKUs) fish & seafood variants. These were priced 23.75% lower than the average price of a fish & seafood SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were la Belle Vie, Greenwiz, Annachi, NULL and NULL. According to the analysis, Annachi had the lowest average unit price, while the retailer with the widest product assortment was la Belle Vie.
The report brings attention to the intricate pricing dynamics within the fish & seafood market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, la Belle Vie, Greenwiz and Annachi stood out as prominent e-retailers, providing competitive pricing for a substantial number of fish & seafood SKUs. However, to comprehensively grasp fish & seafood market in France, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the France fish & seafood market, buy the report here.
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